table of contents

February 2007         

 

Grand plan for historic Daytona Beach Pier to recapture its glory days

Most communities have a landmark. Some of these icons are modest and only recognized locally. Others are grand and are more widely known. In Daytona Beach, one of the community’s most significant landmarks is the Daytona Beach Pier, which has a long history, a bright future and a worldwide profile.

The pier was built in the late 1800s. It was known then as the Keating Pier, named for its owner, Thomas Keating. It was constructed of palm logs and wooden planks and anchored by a gazebo. Keating Pier burned down and was rebuilt in 1919. 1n 1924, the structure was torn down and completely rebuilt.

When it re-opened in 1925 the pier reached 1,000 feet into the Atlantic Ocean and had a gazebo at its end and a grand ballroom that could, and often did, accommodate 2,000 people.

The Pier Casino, as it was known, was very popular for dining, dancing and entertainment, although it was not a gambling hall. It attracted some the most famous headliners of the day. At one time, it had a skating rink, a museum and gardens.
It was the site of an annual festival called the Summer Frolics and frequently hosted beauty pageants and charity events.

During World War II, when locals helped defend the nation by watching for signs of enemy submarines off the coast, the seaward side of the pier was kept dark. Inside, patrons danced and partied behind the blackened windows. In the 1960s under the ownership of the late Harry Doan, the Main Street Pier, as it had become known, offered scenic helicopter rides, a space needle and a sky lift. Through the decades, it was a grand structure with distinctive Victorian architecture. It always has been a landmark and a trademark for Daytona Beach and is believed to be the only pier constructed with Victorian architecture. Some believe the pier was fashioned after the historic West Pier, a landmark for more than a century in the United Kingdom.

Over the years, time and Mother Nature took their toll on the Main Street Pier and eventually its grand ballroom was closed. The city acquired the pier from Harry Doan’s widow, Theresa Doan, with funds provided by developers. After sustaining damage from the hurricanes of 2004, restoration of the pier began.

“There was an unwavering commitment among everyone involved with the project to
re-create the structure as a community gathering place, to restore its trademark Victorian architecture and to add new amenities for the enjoyment of residents
and visitors,” said Bill Chaffin, the pier’s manager. It was a $3 million project. Already, the historic bar in the casino room has been re-opened and patrons can enjoy lunch while gazing at arched walls and stamped tin ceilings. Eventually the casino room will be re-opened and will serve as a venue for meetings, events and weddings.

A grand entrance to the complex at the base of the pier is under way by the City of Daytona Beach in the form of a public park.

Eventually the Daytona Beach Pier will include a second pier with a Ferris wheel and other amusements. Condominium hotels and themed restaurants are part of the overall plan for the nearby Boardwalk.

The Daytona Beach Pier has had a colorful history with a mystique that has withstood depression, recession, world war, hurricanes and the ravages of time. It now has a proud profile. Its new look honors its heritage with a design that will endure long into the future. And a hundred years from now, we’ll still be writing about it. ■


Department of Economic Development
700 Catalina Drive, Suite 200, Daytona Beach, FL 32114
Telephone:
386-248-8048   FAX: 386 238-4761   Toll Free: 800-554-3801

Richard Michael
Director

doed@volusia.org