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2nd quarter 2010           


New Smyrna Beach 100-day plan sets tone for economic development


The City of New Smyrna Beach offers a great location and spectacular natural beauty.

The leaders of New Smyrna Beach have a plan, and they have had a stopwatch. They are striving to enhance the city’s quality of life through the creation and preservation of healthy businesses and good jobs. They want to accomplish this by working with companies that are looking to start a new business, expand an existing business, or relocate a business to New Smyrna Beach. Over the past few months, city leaders have been pursuing the 100-Day Economic Development Plan, underscoring the commitment and pursuit.

The plan got its name from Mayor Adam Barringer when he was a candidate. “I saw a need for a formal economic development plan and felt this should be a high priority,” said Barringer. “I titled it the 100- Day Economic Development Plan as a commitment to get the plan refined and presented to the city council within my first 100 days in office, which began back on Nov. 10.With the help of many people in city government, county government, the Southeast Volusia Chamber and the business community, the plan was completed within that time. The city council already has held a workshop to discuss implementation.”



Barringer

Barringer noted that residents always have appreciated the city’s special charm and character. “It was time we took inventory of our assets, imagined our potential and put a plan in place to leverage both for the betterment of New Smyrna Beach for residents, visitors and The city’s 100-Day Economic Development Plan does just that. A resolution calling for the establishment of a seven member, volunteer Economic Development Board was passed last month and the city commission is working to include individuals whose background is suited to achieving economic development success. The board will include one member from the city’s utility company, one from the county’s Economic Development Division, four from among business community and the mayor.

“We applaud the efforts of New Smyrna Beach in pursuing an organized and aggressive economic development program,” said Phil Ehlinger, economic development director for Volusia County Government. “It’s a great city with enormous appeal, but its leaders are not resting on the city’s laurels. They are crafting strategies that will serve them well in the 21st century.”

The county provided a $5,900 grant in support of the city’s process.

Part of the plan calls for cooperation between New Smyrna Beach officials and other entities.

“Economic development officials from New Smyrna Beach and Volusia County often have worked together on projects,” said Steve Dennis, Executive Vice President of the Southeast Volusia Chamber of Commerce.

“None of us is as smart as all of us.” The goals of the plan are both qualitative and quantitative. The first goal is to advance the image and cultural performance of the city, which seems to build on its reputation as a haven for the arts. Other goals deal with organizational development (such as creation of the Economic Development Advisory Board), streamlining permitting and enhancing the tourism.

The plan calls for careful analysis of geography and industrial clusters to maximize growth opportunities while preserving the city’s charm and character. Support systems are being developed on behalf of employers already doing business in New Smyrna Beach, specifically in the areas of business retention and expansion. Similarly, incentive and training programs to benefit new employers are planned to add to the city’s corporate appeal.

The plan calls for specific measures to protect and expand cultural, artistic and natural resources in the area and encourage events that are in keeping with the city’s character. The plan identifies the need to consider annexation opportunities as they arise, in an effort to perfect city boundaries and manage infrastructure needs and demands. It also calls for analysis of growth and expansion opportunities for the New Smyrna Beach Airport, seen by many as an important contributor to the economic vitality of the area.


Department of Economic Development 700 Catalina Drive, Suite 200, Daytona Beach, FL 32114 Telephone: 386-248-8048   FAX: 386 238-4761   Toll Free: 800-554-3801

Phil Ehlinger Director doed@volusia.org